Mavenly was born out of a problem I kept seeing. And one I’ve faced myself.
You’re trying to grow, but the marketing just isn’t clicking. The messaging feels off. The positioning isn’t sharp. Everyone’s busy, but it’s not clear what’s actually working.
That’s where Mavenly comes in.
After 15 years in marketing, from running digital campaigns for brands like Disney, Universal Pictures and Warner Bros. to leading marketing at a SaaS scaleup, I’ve learned that good marketing starts with strong foundations.
The kind that make your value clear, your strategy focused and your team aligned.
At EdgePetrol, I joined as Marketer No.1 and helped build the business from the ground up. We grew to seven-figure ARR, launched into the US and built a brand that stood out in a traditional industry. I led everything from positioning and go-to-market strategy to content, campaigns and demand generation.
Now I bring that experience to Mavenly.
I work with ambitious brands and marketing teams to:
• Clarify their positioning
• Build messaging that actually resonates
• Develop go-to-market strategies that reflect how people really buy
• And turn complex products into clear, compelling stories
My approach is customer first, commercially focused and refreshingly jargon free. Because when you know how to explain what you do and why it matters, everything else starts to flow.
